| Course title | Marketing and Sales Management |
|---|---|
| Course code | KHT/IMA |
| Organizational form of instruction | Lecture |
| Level of course | Master |
| Year of study | not specified |
| Semester | Summer |
| Number of ECTS credits | 4 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | Course does not contain work placement |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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Topics of colleges 1. development of market and dynamic of competition 2. strong and weak pages of traditional marketing thought 3. usual process for innovation 4. process of innovation marketing definition 5. innovation marketing at the level of marketing mix 6. segmentation and positioning, competition 7. introduction of innovation marketing 8. techniques for successfully introduction of innovation marketing 9. relationship marketing, TQM, CRM 10. operating of marketing´s channels 11. methods of innovation processes optimalization 12. development of creative thought 13. selling system based on target, successful and activities
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| Learning activities and teaching methods |
Monological explanation (lecture, presentation,briefing), Dialogue metods(conversation,discussion,brainstorming)
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| Learning outcomes |
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Techniques for successful interdiction of innovation marketing, definition and realisation of innovation marketing and successful usage at the level of marketing mix. Methods for optimal controlling of innovation process. Integration strategy of marketing communication, conducting of marketing channels. Development of creativity thought first of all in access to marketing strategy with ability to create potential and prosper from planning of marketing activities. System of sell controlling based on operate through objectives, simultaneity and activities operating.
Student gets knowledges of this subject |
| Prerequisites |
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Knowledges from Bachelor study
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| Assessment methods and criteria |
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Oral exam
Credit: work out homeworks Exam: writting and oral |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Textile Engineering | Study plan (Version): Quality Control (2012) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Product Engineering (2012) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Quality Control (12) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Product Engineering (12) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Product Engineering (2012) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Summer |
| Faculty: Faculty of Textile Engineering | Study plan (Version): Product Engineering (2012) | Category: Special and interdisciplinary fields | - | Recommended year of study:-, Recommended semester: Summer |